The first case study will focus on the IFP.  In May this year, the IFP started working together with FSMUK to sharpen their social media and on line communications. This is your opportunity to look inside and see documented step by step what works, what doesn’t work, how the planning and action of the IFP’s social media strategy is integrated with their other marketing initiatives – and how you can apply the same techniques to boost your business success too.

Ifp uk case study from Bridget Greenwood
You can listen to the talk that accompanied these slides here: